Most lawn care and landscaping proposals look the same: a simple, boring list of services and prices. This makes it hard to stand out: if you are not in front of the property owner as they make the decision, they won’t have much to choose between you and other vendors. However with a little effort you can leave a memorable impression, and significantly boost your closing rate. Here is how:
SalesJul 1, 2025
3 tips for proposals that close
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Show it don’t write it
A picture is worth a thousand words. Use a map to show your customer exactly where you are going to put that fresh mulch, where that retaining wall will go, or what parts of the lawn you will fertilize. It is much easier to explain, and will cause less disagreements after the job since you and the customer both agreed to the same install.
Get detailed
Whether you are installing fine dark mulch, a beautiful Duranta plant or premium pavers, give customers the details of why you chose those materials for them. This is most important for premium goods: include product brochures or manuals to explain why they should go for the higher quality materials.
Tell your story
Lindsey Ullman, SVP of Product at Angi’s emphasizes that homeowners are more likely to choose your company if they believe that “you have the skills to do the job and will act with integrity.” Including an “About Us” section is an great way to show your customers what you stand for, and why they can trust you.
