Trying to boost your sales? Consider offering packages
Offering packages is a low stress way to sign up reluctant customers
Feb 24, 2025
At Duranta we are big proponents of offering service agreements (i.e. contracts) to your customers: locking someone in for a year (or more) gives you a predictable revenue stream, makes your business attractive to buyers, and can reduce the stress of constantly finding new customers. However, contracts can be difficult to sell. In those cases, packages could be a great alternative for you.
What is a package?
Jeff Glandon, founder and CEO of Busy Bee Lawn Service, defines a package as a “predefined bundles of services offered at a set price.”
Unlike contracts, the services in the package are only performed upon request from a customer, or a customer could sign up for a set number of packages. For example, a customer might sign up for three “Gold packages,” where a Gold package is a lawn mowing, fertilization, pruning and bed maintenance service. You would perform the service three times over a set period of time.
Packages are invoiced and paid immediately after the service is performed, as opposed to a monthly payment schedule typical of contracts.
What are the main benefits of a package?
The biggest benefit of packages is that they are easier to sell to customers. Instead of being locked into a commitment, customers can pick and choose between your services based on their needs. Packages also allow you to upsell more easily: you can quickly get a customer started on a mowing package, for example, and once on the property you can suggest other services for their property.
In addition to being easier to sell, packages are easier to manage. Busy Bee offers both contracts and packages, but has had more success with packages. “My stress level has gone way down” Jeff says. With contracts, clients would often complain that there was not enough work to justify the monthly fee, particularly over the winter. With packages, “we do the work, the client sees results and we get paid. No complaints.”
Jeff Glandon, co-founder and CEO of Busy Bee Lawn Care Service
"My stress level has gone way down… we do the work, the client sees results and we get paid" - Jeff
What are the drawbacks of packages?
The biggest drawback of packages is revenue volatility, which makes it harder to plan your business investments. It’s hard to know how many trucks, or how many people you need for the coming year with your revenue so uncertain.
Exacerbating this revenue volatility is the risk of not being able to build a long-term relationship with a customer: it is easy to get into the habit of just performing a set of services without ongoing support.
What is best for you?
Despite these challenges, offering packages has been a big success for Jeff, whose business is planning for $1,000,000 in revenue in 2025. Like Busy Bee Lawn Service does, we believe that most lawn care businesses should offer both contracts and packages. We think that packages are a great way to sell, but you want to eventually move your customers into contracts.
One way to do this is to offer a discount to your package price to incentivize customers to move to a contract.
Most lawn care businesses should offer both contracts and packages
How do you create a package?
Whether you are offering packages or contracts, both are easy to create in Duranta. You can easily create bundles of services in your Favorites section, and you can choose how you want to price that bundle. For example, you can use our AI to automatically measure the property, and price the service based on the acres or square feet of the property. You can also save descriptions of your packages so that you can quickly insert them into a proposal, a contract or just a package offering. Finally, we make it easy for your customer to sign the document digitally, reducing the friction for them to say yes to your services.
At Duranta we are big proponents of offering service agreements (i.e. contracts) to your customers: locking someone in for a year (or more) gives you a predictable revenue stream, makes your business attractive to buyers, and can reduce the stress of constantly finding new customers. However, contracts can be difficult to sell. In those cases, packages could be a great alternative for you.
What is a package?
Jeff Glandon, founder and CEO of Busy Bee Lawn Service, defines a package as a “predefined bundles of services offered at a set price.”
Unlike contracts, the services in the package are only performed upon request from a customer, or a customer could sign up for a set number of packages. For example, a customer might sign up for three “Gold packages,” where a Gold package is a lawn mowing, fertilization, pruning and bed maintenance service. You would perform the service three times over a set period of time.
Packages are invoiced and paid immediately after the service is performed, as opposed to a monthly payment schedule typical of contracts.
What are the main benefits of a package?
The biggest benefit of packages is that they are easier to sell to customers. Instead of being locked into a commitment, customers can pick and choose between your services based on their needs. Packages also allow you to upsell more easily: you can quickly get a customer started on a mowing package, for example, and once on the property you can suggest other services for their property.
In addition to being easier to sell, packages are easier to manage. Busy Bee offers both contracts and packages, but has had more success with packages. “My stress level has gone way down” Jeff says. With contracts, clients would often complain that there was not enough work to justify the monthly fee, particularly over the winter. With packages, “we do the work, the client sees results and we get paid. No complaints.”
Jeff Glandon, co-founder and CEO of Busy Bee Lawn Care Service
"My stress level has gone way down… we do the work, the client sees results and we get paid" - Jeff
What are the drawbacks of packages?
The biggest drawback of packages is revenue volatility, which makes it harder to plan your business investments. It’s hard to know how many trucks, or how many people you need for the coming year with your revenue so uncertain.
Exacerbating this revenue volatility is the risk of not being able to build a long-term relationship with a customer: it is easy to get into the habit of just performing a set of services without ongoing support.
What is best for you?
Despite these challenges, offering packages has been a big success for Jeff, whose business is planning for $1,000,000 in revenue in 2025. Like Busy Bee Lawn Service does, we believe that most lawn care businesses should offer both contracts and packages. We think that packages are a great way to sell, but you want to eventually move your customers into contracts.
One way to do this is to offer a discount to your package price to incentivize customers to move to a contract.
Most lawn care businesses should offer both contracts and packages
How do you create a package?
Whether you are offering packages or contracts, both are easy to create in Duranta. You can easily create bundles of services in your Favorites section, and you can choose how you want to price that bundle. For example, you can use our AI to automatically measure the property, and price the service based on the acres or square feet of the property. You can also save descriptions of your packages so that you can quickly insert them into a proposal, a contract or just a package offering. Finally, we make it easy for your customer to sign the document digitally, reducing the friction for them to say yes to your services.