Max Hubert couldn't believe he was saying this, but it was clear to him: he was having trouble keeping up with all the demand for his services. After getting his degree and working for various golf courses and other turf care companies, Max decided to start his own business: Hubert's Turf Care LLC. Word about his business spread quickly: he has the highest quality service, he is a local business and his prices are competitive. But he struggled to keep up with demand, especially during the spring rush when he makes most of his annual revenue.
SalesMay 27, 2025
How Max uses Duranta's AI to grow his business
AIdan allows you to move faster with less overhead
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Dropped leads
Unlike larger companies that have sales and support teams, Max's company is small and he is the only salesman. He rarely has time to visit the properties that he is bidding, and using Google earth can take 30 minutes to try and come up with an accurate measurement of his customer's service area.
Estimating in seconds
That is where AIdan, Duranta’s AI model, changes things for Max: he can input the customer address, get all the measurements of the property: trees, lawn, surfaces, buildings, beds and more. This allows him to provide an accurate estimate for his customers in less than a minute.
Duranta’s AI measures properties in seconds
Fastest to quote
Moreover, Max is often the first to respond to incoming requests. Instead of waiting till he is home at his office, he can reply immediately from his phone. Research shows that the first quote often wins a job, and dropping his response time has helped fill Max’s calendar with inquiries.
"Duranta has helped me navigate the spring rush much more efficiently than my competitors! I can give new potential customers a price per application within seconds thanks to Duranta’s AI property measurements." - Max Hubert
Thriving business
Max’s business is flourishing, with him being fully booked with his pick of clients. He attributes some of his success to Duranta: “I had to share [Duranta] with some friends that also have Lawn care businesses and they are all loving it.”
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