What I learned at the L&L conference - day 1

• Mike McCarron - CEO of Imageworks, Virginia
• 60% Residential, 40% Commercial
• Maintenance. About $8-11M in revenue (my estimate)

Summary:

• Measuring and keeping track of everything is what makes you a profitable company.
• Measure your curb time, travel and traffic time.
• Measure how long it takes you to do a job using one type of equipment versus another type. Measure how many of your jobs are profitable versus unprofitable.

• Aaron and Jason Thomas, CEO and COO of Don’s Lawn and BugBros, Oklahoma and Kansas
• Pest and Weed Control. $6.3M in revenue (their numbers)

Summary:

• Invest in automating everything that you do including sales, phone support, getting reviews and more.
• Don’s lawn saw a 50% increase in revenue per employee after they made investments in new software systems.

• Scott Klososky, consultant
• Full presentation → content.fpov.com/presentation

Summary:

• Almost everyone thinks that AI is going to be a game changer for their business, almost nobody is actually using AI to transform their business.
• An interesting stat: 85% of landscapers have either talked about using AI, or are not doing anything at all!

The first day of the conference was a great way to see how much data that can be gathered if you implement the right technology. Read on for day 2 where the conference focused on turning that data into revenue growth.